Australian fashion label Sportscraft has set its ninth apparel partnership with the Australian Olympic Committee (AOC), setting the stage for the Paris 2024 Olympic Games. Sportscraft will take on the prestigious role of the official supplier for the 2024 Australian Olympic Team’s opening ceremony and formal uniforms.
To commemorate this partnership, Sportscraft has launched a brand-new campaign titled ‘The Craft of Sport’. Haylie Sullivan, the General Manager of Sportscraft, emphasised the brand’s longstanding commitment to designing official Australian Olympic blazers for over three decades. She stated, “We want to bring the Australian way of life to the world. As an Australian family-owned and locally designed brand, Sportscraft has been crafting apparel since 1914, and we are building the next 110 years to be just as colorful as the last. It’s an honor to be a part of next year’s Olympics, and we look forward to celebrating the Aussie way with all of our brand partners.”
The eagerly awaited unveiling of the Australian Olympic Team’s opening ceremony uniform will take place at a launch event scheduled for 2024.
