Men’s denim and casualwear company Sparky Jeans wants to significantly increase its retail business and grow to be a Rs. 1,000 crore brand in the next three years. In order to do this, Sparky Jeans wants to extend its distribution system, access the rapidly developing children’s clothing sector, and offer more menswear options.
“Kids’ clothing is experiencing rapid growth, and we are entering the market to capitalise,” said brand founder JK Jain.
Additionally, Sparky Jeans intends to keep up its research and development efforts in order to release fresh menswear styles that meet consumer desire.
Sparky Jeans also intends to significantly enhance its manufacturing capacity in order to boost sales. The company already has five production facilities in Noida, and it wants to build six more.
Sparky Jeans produces their apparel in-house using textiles from producers including Luthai, Arvind Limited, Raymond Limited, and Vardhman Textiles Limited. The company primarily serves consumers in Tier-2 and Tier-3 cities who are becoming more interested in branded western clothing while still being budget sensitive.
According to the brand’s Facebook page, JK Jain launched Sparky Jeans with the intention of developing a ‘Make in India’ company that meets the requirements and tastes of the contemporary Indian guy. The company sells goods through multi-brand vendors all throughout the nation, although its presence is stronger in the north.
