Desigual, the well-known Spanish fashion brand, has collaborated with Zalora in Singapore to co-organise a VIP event as well as showcase its Fall/Winter 2019 collection.
A VIP event was held recently at the Singapore flagship store in Orchard Central following Desigual’s launch of its new brand logo earlier this year.
The event was instrumental in connecting Spanish fashion label’s ‘brand DNA’ with the local arts scene in Singapore.
Also, Desigual set up an interactive artwork from Singapore’s Band of Doodlers for their guests to draw and paint with their creativity.
And there was Desigual’s exquisite Fall/Winter 2019 collections through an art show by Silent Stars Entertainment, wherein the dancers wore the beautiful collections of the fashion brand.
Singapore-based Zalora is an e-tailer found by Kinnevik AB and Rocket Internet with operations in many Southeast Asian countries.