Soch Apparel has crossed the Rs. 500 crore (US $52.54 million) revenue milestone in FY ’26, supported by growth across its offline retail and e-commerce businesses as the women’s ethnic wear brand continued to strengthen its omnichannel operations.
Offline retail remained the company’s largest business segment during the year. Over the past few years, Soch Apparel has focused on optimising its store network by strengthening high-performing outlets while shutting underperforming locations. The brand currently operates more than 175 stores across over 70 cities in India, Canada and Malaysia.
The company said it has also prioritised improving same-store sales through higher customer conversions and increased average transaction values.
As part of its omnichannel strategy, Soch Apparel has integrated digital tools across stores to create an “endless aisle” shopping experience, enabling customers to access a wider range of products beyond in-store inventory. The company has also introduced digital catalogues and assisted shopping features aimed at connecting its online and offline operations.
E-commerce emerged as a major growth driver in FY ’26, with online sales rising 65% year-on-year to Rs. 88 crore (US $9.24 million). The online business accounted for 18% of the company’s total revenue during the year.
According to the company, the online growth was driven by improvements in user experience, deeper omnichannel integration and the expansion of online-exclusive product offerings. Over the last five years, the company’s online business has recorded a compound annual growth rate of 56% and is projected to grow at 40% annually over the next four years.
Soch Apparel said future expansion plans would include large-format stores, multi-brand outlets, international markets and product category extensions. The company added that technology-led demand forecasting and operational efficiency initiatives would remain key focus areas.
CEO and Co-Founder Vinay Chatlani said the revenue growth reflected the strength of the brand, consistent execution and the company’s focus on building a sustainable business. He stated that Soch Apparel had scaled its operations by balancing offline expansion with strong digital growth while remaining EBITDA positive.
Chatlani added that the company’s next phase of growth would be driven by deeper omnichannel integration, expansion into new trade channels and continued investment in product innovation and technology.
