D2C men’s fashion brand Snitch has announced its foray into quick commerce with the launch of a 60-minute apparel delivery service, starting with a pilot in Bengaluru. The initiative marks a significant step towards bridging the gap between fashion and instant fulfilment, addressing what the brand sees as a largely untapped segment in the industry.
Under the new model, orders placed in Bengaluru will be fulfilled through Snitch’s existing network of retail stores, which will function as hyperlocal fulfilment hubs supported by a network of logistics partners. Each city will feature a curated product assortment tailored to local style preferences, offering customers a distinct city-first fashion experience.
According to Siddharth Dungarwal, CEO and Founder of Snitch, the move reflects the changing expectations of Gen Z and millennial consumers, who increasingly seek “outfits that match the moment” — whether for a last-minute party, a festive celebration, or an urgent gifting occasion. He said the initiative places on-demand fashion on par with other essential quick commerce categories.
Dungarwal added that following the Bengaluru pilot, Snitch plans to expand the service to Delhi, Mumbai, and Hyderabad in Phase 2. By early 2026, the company aims to roll out its 60-minute delivery promise nationwide, strengthening its position as a fast-fashion innovator in India’s growing D2C landscape.
