In a step forward for the direct-to-consumer brand’s retail growth in India, men’s clothing and lifestyle brand Snitch has announced the opening of its 50th India store in Bengaluru’s HRBR Layout at Kalyan Nagar.
According to the brand, Snitch chose HRBR Layout because of its young and stylish consumer base, the place is well-known for its cafés, student population and co-working spaces. The location is ideal for Snitch’s target market, which consists of Gen Z consumers and young professionals looking for stylish apparel.
The new store in Bengaluru offers a large assortment of modern menswear, including event clothing and streetwear, and has sleek, minimalist interior design. The company wants to use its continued physical growth to improve its standing in the fast fashion industry in India.
Snitch, a brand that was first introduced online, plans to open 100 locations by the 2026 fiscal year. Its expanding retail presence is what drove a 60 per cent rise in revenue from September to October 2024.
