Slowear, the Italian fashion brand best known for its trouser brand Incotex, is undergoing a significant transformation under the leadership of CEO Piero Braga.
Even as the Covid-19 epidemic presented difficulties, the corporation had already started down the road to recovery before Braga’s arrival in May of this year.
The business claimed that it is maintaining its brand identity while concentrating on high-quality, classic products. According to Italian news outlet Pambianco, the business also recognises the potential in women’s fashion and aims to invest in this market. While preserving their own identities, the corporation wants to converge its brand aesthetics.
Additionally, Slowear intends to create a ‘multigender’ store, demonstrating its dedication to breaking down barriers. The brand anticipates significant growth in 2023, with a turnover estimated at € 50 million, despite a hard 2021.
The company’s distribution approach, which departs from a strategy based on expansion, tries to reconnect with clients through carefully chosen partners. In the wholesale sector, collaborations with Mytheresa and the restart of business with Harrods are on the horizon.
