Sidemen, the popular YouTube collective, has selected Bluewater shopping centre in Kent, England as the location for its inaugural physical retail space.
Covering an expansive area of 6,000 square feet, this store will serve as the exclusive destination for fans to purchase official Sidemen merchandise, aside from the Sidemen website.
On the opening day, customers who visited the store were treated to a special privilege of early access to a new merchandise collection, scheduled for general release next month.
As an added bonus, shoppers also received a complimentary SDMN keyring with every purchase, along with an exclusive discounted one-month membership to Side+, the official Sidemen membership club.
Matt Peters, the Managing Director of Sidemen Clothing, expressed his enthusiasm, stating, “The Sidemen have undoubtedly paved the way in the emerging realm of creator-led brands, and this marks another significant milestone that solidifies our position. The Sidemen and the entire Sidemen Clothing team are filled with excitement as we prepare for the highly anticipated opening of our inaugural store at Bluewater. We eagerly await the brand’s growth in the retail space and the opportunity to foster a closer bond with our dedicated Sidemen fans.”
