Chinese online fast-fashion retailer SHEIN plans to start shipping the products it makes in Brazil to other markets in Latin America in 2026, its Brazilian production director Fabiana Magalhaes said.
The company opened its first production facility outside of China in Brazil earlier this year. By 2026, it wants to have created locally 85% of its sales in Brazil, including those made by sellers on SHEIN’s marketplace.
“The idea is that by 2026 Brazil will be ready to serve Latin America,” Magalhaes told reporters at an event at SHEIN’s Sao Paulo office. “We’ve already been doing some internal studies to make these exports happen,” she added.
She did not specify which Latin American countries SHEIN could ship products to from Brazil. According to the corporation, Brazil, the largest market in Latin America, is one of its five key markets.
SHEIN announced investments totaling 750 million reais (US $ 148 million) over the following few years to build a network of factories in Brazil in April. According to the business, 213 of the 336 partnerships that have been inked so far are producing clothing across 12 Brazilian states.
As SHEIN reaffirmed, the company will initially concentrate on producing goods that enable it to keep its prices competitive in the nation, such knitwear and trousers. Other categories, like shirts, should be investigated while a third, such winter clothing, is more challenging to manufacture locally.
In addition to Brazil, the company started manufacturing in Turkey this year and plans to build a factory in Mexico.