Shaftesbury Capital unveils two captivating pop-up experiences in Soho, including a collaboration with House of Sunny, the independent conscious fashion brand, and a luxury outerwear brand Avirex.
House of Sunny, known for its unique and vibrant aesthetic, will grace 5-7 Foubert’s Place for an immersive six-month stint transforming the 1,900 sq.ft., two-story space into an interactive shopping experience.
House of Sunny will display its ‘Law of Attraction’ collection, a limited T-shirt range, and a sneak peek of the AW ’23 collection, available online in October.
Meanwhile, Avirex, will make its West End debut on 15th September at 102 Berwick Street with a 1,400 sq.ft. store boasting Avirex’s sleek, minimalist design, paying homage to its aviation heritage with silver and black metal fixtures and neon tube lights.
These new additions join a burgeoning lineup of fashion hotspots in the area, including A Day’s March, Farah, OG Kicks, Ray Ban, and Hollister, adding to prominent brands like Adidas, GANNI, END., Dunno. Curated, Oliver Spencer, and Wood Wood.
