Sanspareils Greenlands (SG) has launched BORN TO BE, a footwear and apparel collection developed in collaboration with Indian cricketer Hardik Pandya, marking the expansion of their decade-long partnership beyond cricket equipment.
The collection, launched on October 14 includes 333 limited-edition signature shoes alongside footwear and apparel designed for everyday wear and sports-related activities.
The footwear range comprises two models, HP33 PRIVEE and HP33 CITY, priced at Rs. 20,000 and Rs. 25,000, respectively. Limited to 333 numbered pairs globally, the shoes feature Vibram Megagrip lug outsoles, developed by Italian sole specialist Vibram, for grip, durability and support across different terrains.
The collection combines footwear and apparel intended to cater to consumers seeking both everyday products and premium collectible items.
“The product has to be stitched in India, it has to be made in India, built to perform, and with a bit of attitude,” Pandya said, explaining the approach behind the collaboration.
SG, established in 1931, has built its business around cricket equipment. The partnership with Pandya, which spans approximately ten years, has primarily focused on cricket until now. The latest launch extends the association into footwear and apparel.
