With the intent to reach a wider audience, Selfridges has announced its foray into online rental offering.

The UK-based world-renowned department store had last year unveiled in-store rental through a pop-up in its maiden partnership with rental platform Hurr Collective for a designer rental collection.

Also Read: Selfridges announces high-end fashion rental collection with Hurr Collective

And now with the launch of online rental service, Selfridges is eyeing larger section of people.

Notably, the online expansion is also through Hurr Collective. Selfridges will be utilising the technology of Hurr Collective, but with items curated by Selfridges’ buying team from the best new-season womenswear, menswear and accessories.

The products are available on rent for a period of 4, 8, 10 or 20 days. Prices start at £20 for a 4-day rental.

Importantly, the Selfridges Rental edits include a wide range of brands – from reputed names to cult contemporary icons. There’s isn’t anything more a customer would want!

Founded in 1908, Selfridges has its headquarters at London.