Canadian retailer, Sears is going through a period of absolute renovation, spanning through modern customer experiences systems, a redesigned e-commerce platform, new concept stores, and a new manifesto of customer service values that aim to capture as well as sustain brand loyalty.
Brandon G. Stranzl, Executive Chairman of Sears Canada elaborated on the initiatives stating, “2017 is the year for change and reinvention at Sears Canada. We started on our reinvention path last year when we focused on a dramatic refinement to our product selection, to achieve a simple value proposition for consumers – high quality at a low price, and our Sears label essentials and The Cut @ Sears achieves this in a big way. We have also overhauled our customer experience online and in-store as we commit to providing Canadians the best shopping experience possible.”
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Sears has opened a pop-up shop in Toronto’s modish neighbourhood of Queen West where they will highlight the company’s hottest merchandise, together with the all-new private-label products as well as the off-price offering, making them the first nationwide retailer in Canada, to display both key retail approaches all in a single store. The pop-up shop opened on April 8 with the marketing tag of #WeveCHANGED. “We’re using #WeveCHANGED as our moniker to attract new consumers and engage Canadians in our new customer-obsessed approach without pre-conceptions. We’re re-introducing ourselves with new products, enhanced customer experiences, and a re-imagined philosophy of quality, on-trend merchandise at great prices,” explained Stranzl.
Sears Canada is looking to coagulate their position as Canada’s go-to retailer for everyone’s every need with the launch of a mono-brand private label. The new line will be high on quality providing essentials at affordable prices for men’s, women’s and kid’s clothing, home décor as well as houseware items.
