Saucony, the sportswear firm, has selected Joy Allen-Altimare as its new Global Chief Marketing Officer, with immediate effect. Allen-Altimare will be directly reporting to Rob Griffiths, Saucony’s global brand president, and become a part of the senior leadership team of the Wolverine globally-owned brand.
In her fresh role, she will supervise Saucony’s global branding efforts, comprising brand positioning, advertising, direct-to-consumer strategies, digital initiatives, worldwide growth plans, and growth of the brand’s international heritage lifestyle business. Having more than 24 years of experience in spearheading brand innovation across changing markets, Allen-Altimare most lately served as chief revenue officer (CRO) for North America at Havas Media Network. Formerly, she served as chief marketing officer (CMO) at Kindbody and chief revenue officer at EHE Health, showcasing a strong track record in pushing growth and improving client experience.
“We are excited to welcome Joy to the Saucony team,” shared Griffiths. “She brings an appetite for driving change and a management style that values compassion and inclusivity. As Saucony enters a phase of growth, Joy’s capabilities will be influential in shaping our consumer-oriented brand and nurturing a culture where everyone feels empowered and involved.”
