Saks Fifth Avenue has unveiled an 8,000 square feet luxury men’s shoe space in its flagship after the store went through US $ 250 million renovation.
The management wanted a complete overhaul to change the way they look at this important category, and the entire process took about 2 years to complete.
Saks has planned a series of special events including panel discussions with industry giants, launch of Puma sneakers by Alexander-John, with an appearance by fashion guru Mike Camargo, who is known as ‘Upscale Vandal’.
The new section is set to feature a selection of more than 60 brands, out of which, 15 are new to Saks, with more than 2,000 SKUs,160 exclusive styles, extended sizing and merchandise personalisation, according to a company press release.
“We really thought it was a big opportunity, as we redevelop the New York store, to make it easier for our customers. We felt one shoe floor makes it easy to have fun and social experience, and would help our customers buy all their different lifestyles at one place,” says Tracy Margolies, Chief Merchant at Saks Fifth Avenue.
“Services include lace personalisation from AGLIT ITALY Lace Bar and made-to-order opportunities with brands such as Pierre Corthay, Ermenegildo Zegna, Salvatore Ferragamo, Santoni, John Lobb, Bally and Artioli,” according to the release.
The space also offers shoe repair stations and guidance from 30 multilingual men’s style advisors.