Saks Fifth Avenue is set to expand its luxury personal shopping and styling service, The Fifth Avenue Club, aiming to increase its standalone locations to 20 by the end of 2024.
The Fifth Avenue Club concept offers exclusive personal shopping and styling suites, providing clients with one-on-one fashion expertise and a bespoke shopping experience. Each suite is strategically located in high-end hotels and resorts, and the company recruits skilled personal stylists from local communities.
These standalone Fifth Avenue Club suites extend the brand’s existing Fifth Avenue Clubs, which are located within Saks Fifth Avenue stores.
The latest Fifth Avenue Club location opened this week in Austin, Texas, with additional openings planned for Fort Worth, Texas, St. Petersburg, Florida, and Rancho Santa Fe, California, throughout the summer. These new additions complement recent openings in Savannah, Georgia, Denver, Colorado, and Minneapolis, Minnesota.
“The success of our standalone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them,” said Larry Bruce, President of Saks Fifth Avenue stores.
The expansion of The Fifth Avenue Club is driven by insights into customer preferences and market potential. The openings will further Saks Fifth Avenue’s ongoing partnership with leading luxury resort operator Marriott International and its properties, including The Ritz-Carlton and St. Regis Hotels & Resorts, where nearly half of the locations are situated.
In Texas, the Fifth Avenue Club has partnered with Auberge Resorts Collection for its Austin and Fort Worth locations. The upcoming opening at Rancho Valencia in Rancho Santa Fe, CA, will mark the first Fifth Avenue Club within a Relais & Chateaux property.
