Saks is strengthening its online and offline presence in the menswear segment. It has recently unveiled a new men’s shopping experience on the seventh floor of the iconic Saks Fifth Avenue New York flagship which boasts of improved in-store shopping environment. Besides, it has expanded its menswear assortment online to give further boost to its men’s business.
The 40,000-square-foot department for advanced designers and contemporary ready-to-wear features shop-in-shops from men’s brands like CELINE, Dior Men, Gucci, Louis Vuitton and a stock of over 70 labels including 23 new to the offline store
This year, Saks.com has added more than 125 menswear brands, including Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. It has also added new categories such as golf, ski and swimming to its selection of wellness and activewear.
Tracy Margolies, Chief Merchandising Officer at Saks states, “While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem. The new men’s floor in New York reinforces the power of the in-store experience and exemplifies Saks’ reputation as a fashion authority. We are excited to continue investing in the men’s category both online and in-store through our exclusive partnership with the Saks Fifth Avenue stores to further solidify our position as the ultimate destination for men’s luxury fashion.”
Since its inception in 1924, Saks Fifth Avenue has provided customers seamless, omnichannel shopping via an elevated digital platform and personal services with its 39 stores across North America.
