Eid-ul-Fitr, a celebration of joy, unity and generosity, also ignites one of the biggest economic booms in Bangladesh. Consumers rush to buy new clothes, shoes and accessories, driving massive sales. Last year, the Bangladesh Shop Owners Association (BSOA) reported that pre- Eid shopping brought in around Taka 1,70,000 crore (US $ 14.01 billion), with Taka 37,400 crore (US $ 14.01 billion) spent just on clothing.
Such is the importance of this period that for some retailers like Sara Lifestyle which offers men’s, women’s and kids’ clothing along with lifestyle accessories, Eid accounts for about 40 per cent of the company’s total sales.
This year, the business is expected to improve compared to last year, thanks to better economic conditions. Inflation dropped from 11.38 per cent in November to 10.89 per cent in December, with non-food inflation also slightly decreasing. A recent survey by LankaBangla Securities, a leading brokerage firm, found that 34 per cent of respondents agreed and 12 per cent strongly agreed that the political environment in 2025 would support market growth, while 32 per cent believed stable economic conditions would drive expansion.
Remittance inflows also usually rise before Eid, giving consumers more spending power.
No wonder brands are going all out this year, launching fresh and eye-catching collections to attract customers.
Brands unleash stunning collections
For instance, Apex introduced its Eid 2025 collection along with a new apparel line under its Maverick brand. Being Human Clothing Bangladesh has launched an exclusive Eid special Panjabi collection for the Bangladeshi market.
Le Reve unveiled its Movement-themed Eid collection 2025, featuring matching family sets, mini-me parent-child designs and stylish outfits for all age groups, while its exclusive label, Nargisus, introduced an elegant range of partywear.
Blucheez showcased its latest Eid collection at its flagship Banani outlet, focusing on authenticity, comfort and its Eid collection with casual shirts starting at BDT 1,590. Rise is offering a special 20 per cent discount for Banglalink’s Orange Club members as part of the telecom company’s 20-year celebration. Kay Kraft continues to merge tradition with contemporary fashion, presenting sarees, kurtis and shirts featuring ethnic motifs. Ecstasy, a favourite among young fashion lovers, brings trendy and bold outfits, including casual, formal and partywear. Sailor, a brand under Epyllion Group, introduced vibrant styles for fashion enthusiasts. Sadakalo is celebrating Bangladeshi culture with modern designs infused with traditional motifs. Deshal, a rising name in sustainable fashion, offers a minimalist yet stylish approach with its latest Eid collection.
Expressing hopes for stronger sales this Eid-ul-Fitr, Md. Motiur Rahman, Director and COO, Twelve Clothing, which operates 41 outlets across the country, shares how their 2025 collection strikes the perfect balance between traditional elegance and modern style.
“We’ve made a deliberate effort to blend artisanal craftsmanship with bold contemporary designs,” said Rahman. The brand’s diverse offerings include ‘Royal Delicacy’, a line inspired by regal textures and silhouettes and ‘Gilded Luxe’, a collection featuring opulent partywear with metallic accents. Additionally, its Western casual segment, ‘XII.SQD’ and power-dressing category, The Edgy Professional, cater to diverse consumer needs. Children’s fashion is not left behind, with ‘Delicate Dazzles’ offering playful pastels, while ‘Activibe’ targets those seeking performance-driven activewear.
| Our sales have increased tenfold during Ramadan. We’ve capitalised on cross-platform promotions and in-store activations to keep the customer experience consistent, whether online or offline. Rehan Rahman, Director, Being Human Clothing Banglades |
The colour palette this year reflects rich shades of blue, pink, red and green balanced by timeless black and white, ensuring a wide array of choices for customers.
Given that families love to dress in matching outfits for Eid, creating a sense of togetherness is vital, mentioned Soumik Das, Founder, Rang Bangladesh which has 20 outlets across the country. Its latest collection focuses on family fashion, with coordinated outfits for parents and children.
The brand’s sub-brands – West Rang, Shraddhanjali and Rang Junior offer coordinated looks that ensure everyone, from toddlers to adults, is seamlessly dressed for festive occasions. “We are particularly excited about the global influences reflected in our designs this year. Our themes: ‘Alhambra Mosque’, ‘T’nalak Weaving’ and ‘Delight in Design – Indian Silver for the Raj’ showcase a beautiful fusion of global heritage and craftsmanship,” stated Soumik.
Inspired by the intricate patterns of the Alhambra Mosque in Spain, this collection captures the elegance of Islamic architecture. The T’nalak Weaving theme draws from the traditional art of the T’boli people in the Philippines, incorporating its unique geometric patterns and cultural essence into the designs. Whereas, ‘Delight in Design – Indian Silver for the Raj’ pays tribute to the exquisite silverwork of Indian artisans during the British colonial period, blending Indian motifs with European influences.
Focus on sustainability and e-commerce
As more people look for sustainable fashion, retailers are focusing on eco-friendly collections.
“Sustainability is a big part of our collection, not just in the materials we use but also in creating timeless pieces that customers can wear beyond Eid,” said a brand spokesperson from Aarong, a well-known brand owned by BRAC, which specialises in Bengali ethnicwear and handicrafts. With 30 stores across Bangladesh and over 100 fashion and lifestyle product lines, the brand claims to support more than 75,000 artisans by offering fair wages.
Most of Aarong’s products, except for some kidswear, are handcrafted using natural fibres. The brand uses both vegetable and commercial dyes, with many artisans opting for AZO-free dyes. Aarong also works with different types of silk, including Endi silk, which is processed and spun by hand without harsh chemicals.
This year, its collection features pastel shades and earthy tones, reflecting the calm and reflective spirit of Ramadan.
The shopping landscape has dramatically shifted over the past few years, with e-commerce taking centre stage. Many brands are now offering additional discounts through their websites and social media channels. Being Human Clothing Bangladesh, which entered the market in 2022 and now has four outlets, has seen a surge in sales, especially online. Rehan Rahman, the brand’s director, commented, “Our sales have increased tenfold during Ramadan. We’ve capitalised on cross-platform promotions and in-store activations to keep the customer experience consistent, whether online or offline.”Rahman noted that the combination of quick-to-market collections and limited-edition Eid pieces has been the key to their success.
Sharing the sentiments, Md. Motiur Rahman said, “E-commerce is accelerating and we expect significant growth in online transactions during Ramadan. Consumers are increasingly choosing digital platforms for convenience and we’re adapting by offering a seamless online shopping experience.”
He said Twelve Clothing is also embracing social media as a key tool for marketing and sales. “Platforms like Instagram and TikTok are no longer just for marketing; they’re becoming direct sales channels. Our social media campaigns and influencer collaborations drive both engagement and purchases, tapping into the digital-first behaviour of today’s consumers.” Rahman further highlighted the brand’s Loyalty Royalty program, a digital initiative offering exclusive rewards and personalised perks to enhance the customer journey.
In addition, Twelve Clothing is introducing customisation features on its online platform, allowing customers to personalise their Eid outfits.
Whereas, Le Reve, which offers a wide range of clothing and accessories for men and women across its 24 stores nationwide, has introduced a virtual trial room on its website, enabling customers to see how an outfit looks before making a purchase. “We are delighted to launch this long-awaited feature, making Eid shopping more enjoyable and personalised,” said Monnujan Nargis, CEO, Le Reve.
All these signs point to a bumper Eid season ahead!
