Luxury British streetwear brand, Represent, has announced a strategic partnership with investment and innovation firm, True, propelling the brand to new heights.
The brand onboarded True with an undisclosed minority stake investment. The step is set to accelerate Represent’s global expansion and reinforce its position in the luxury and performance sportswear market.
Since its inception in 2011, the brand has experienced significant growth. It has particularly been doing well in recent years with a compound annual growth rate (CAGR) of 64 per cent from 2020, and delivering double-digit profit margins.
The brand’s 247 by Represent line, launched in 2021, has exceeded expectations and contributed to this growth trajectory.
With a strong online presence and a growing network of retail stores, including recent openings in Manchester and Los Angeles, Represent is well-positioned to capitalise on the increasing demand for premium streetwear and athleisure.
The investment from True will enable the brand to further expand its product offerings, enhance its digital capabilities, and explore new markets.
“We’re excited to partner with True to take Represent to the next level,” said George Heaton, Co-Founder of Represent.
Paul Cocker, CEO and Co-Founder of True, added, “Represent is a truly exceptional brand with a passionate team. We’re thrilled to support their ambitious growth plans and help them achieve their full potential.”
