Fashion and lifestyle brand Reliance Trends, a part of the Indian multinational conglomerate Reliance Industries Ltd., opened a new technology-enabled multi-brand store in Surat.
The aim of the brand is to use the advancement in technology to gain traction from Gen-Z shoppers as well as increase overall footfall.
Reliance has been making the best use of technology in many fields of its vast expansion and actively promoting tech in its fashion and life brands.
Chief Manager of Visual Merchandise Sunita Dewangan at Reliance Retail posted on LinkedIn, “Here we come unveiling the Trends new identity store. A newer version of Trends which is a more refreshing and tech-enabled store. Come and check out the latest in-store experience that we as a brand and company have to offer to everyone.”
