Reliance Retail has a giant expansion plan set in motion for its mid to premium range in-house fashion brand Azorte over the next few years. The brand offers a collection of casual wear, office wear, athleisure, and party wear along with accessories, bags, and footwear catering to both men and women.
The brand was launched last year with 7 stores in metropolitan cities including Mumbai, Pune, Hyderabad, Gurugram, and Bengaluru. The vision now is to expand pan-India with over 250 store outlets in the upcoming years.
The store is expected to feature technological advancements such as self-checkout kiosks, mobile checkouts, smart trial rooms, and fashion discovery stations among others to provide a seamless experience for online as well as offline shopping.
A person familiar with the plans remarked that reliance has “a big ambition” for Azorte. He continued saying, “It depends on real estate availability as Covid has slowed down the real estate. But things are now opening up,” and he clarified that they have the vision for opening “at least 200-250 stores in the next couple of years.”
