Reliance Industries Ltd. (RIL) has tied up with Turkish textile manufacturer Kivanç Tekstil to manufacture and market its sustainable and eco-friendly fabric brand R|Elan’s GreenGold fabric in Turkey.
R|Elan GreenGold, which is made from recycled PET bottles, will substantially reduce the emission of greenhouse gases.
The fabric is made from pre-dyed fibres and its process of manufacturing doesn’t require much water. 90 per cent of the amount of water used in the process is recycled. It uses bio-fuels and is one of the only few brands that provide end-to-end traceability throughout the supply chain, right from PET bottles to the fibres.
RIL, the owner of brand R|Elan, is one of the largest recyclers of PET bottles in India, recycling 2.2 billion PET bottles a year.
“Apart from manufacturing and marketing R|Elan GreenGold fabrics, Kivanç will be the exclusive distributor of Recron GreenGold fibres to spinners, yarn manufacturers and knitters across Turkey. The arrangement will enable RIL and Kivanç to offer the best quality eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment-friendly apparels,” RIL said in a statement.
RIL has partnered with players across global textile hubs to produce new-age fabrics, using its speciality products. This strong global network, known as Hub Excellence Program (HEP), provides assurance to brands and retailers of streamlined production, timely supply of raw materials and standard quality.
Speaking about this new-found partnership, Ziya Kivanç, CEO, Kivanç Textil, said, “At Kivanç, our mission is to be a company that focuses on customer satisfaction, striving to be trustworthy, reliable and sensitive to human health and environmental issues, while producing the best quality fabric brand. We, at Kivanç, do business by providing utmost importance to the environment and well-being of the people.”