To commemorate the LGBTQ+ community and Pride Month this month, sportswear brand Reebok has proudly announced its all new ‘All Types of Love’ collection and also launched ‘Proud Notes’ campaign.
The global campaign highlights activists and influencers in the LGTBQ+ community who are fighting for equality every day.
The said campaign has given a platform to individuals to share their stories and journeys as they are celebrated through ‘Proud Notes’ written by loved ones.
With the messages of acceptance and appreciation, this ‘Proud Notes’ campaign is showcased as a love letter to friends and family in the LGBTQ+ community.
As depicted through the film, the campaign highlights the stories of five people giving light to the way for others struggling and coming forward in the LGTBQ+ community.
In the film, Twiggy, Dylan, Nali, Wazina and June share intimate letters of support addressed to them from loved ones.
The launch of both, the ‘All Types of Love’ collection and the ‘Proud Notes’ campaign acknowledge the progress that has been made while offering encouraging messages.
All the individuals in the film are styled in the ‘All Types of Love’ collection which offers a spectrum of colourways for everyone, as folks choose to express their support and Pride in different ways.
The ‘All Types of Love’ collection is reflected across footwear icons including Classic Leather, Club C 85, Zig Kinetica, Forever Floatride Energy and Instapump Fury, and enables the wearer to showcase their style of Pride in whichever way they seem fit.
Matt Blonder, VP – Marketing & Digital Brand Commerce, Reebok, said, “With a lifelong mission of transforming the lives of others through fitness and wellness, we pride ourselves on celebrating and promoting the figures of this generation who are making the world a more inclusive and welcoming place.”
The ‘All Types of Love’ collection, starting at Rs. 6,999, is released on 8 June and will be available at select Reebok stores, shop4reebok.com and Myntra.
