Reebok and American star Khalid are coming together!
The footwear and apparel giant has officially announced its worldwide partnership with Grammy-nominated American singerand songwriter Khalid.
The association enhances a collective mission to inspire creativity and boost experimentation and self-expression in today’s youth.
Khalid is all set to feature in his first Reebok campaign called ‘Sport the Unexpected’, which pairs the immersive elements of irreverence and the surreal with Khalid’s authentic and charismatic self to tell an unexpected story.
The campaign’s visual storytelling highlights Khalid’s natural energy, while showcasing Reebok’s heritage through a contemporary lens.
To celebrate the association, Khalid shared his photograph on Instagram, playing with his dog Mau who’s outfitted in a specially designed handmade Reebok doggy tracksuit.
Reebok India is headquartered in Gurgaon, Haryana and is a pioneer in the sporting goods industry globally.
With a rich and storied fitness heritage, Reebok develops products, technologies that enable movement and is committed to accompanying people on their journey to fulfil their potential.
