A record amount of price-pinched holiday shoppers are expected to use buy now, pay later services for Cyber Monday to relieve stress on their wallets, according to Adobe Analytics.
According to the analytics business, consumers are expected to spend between US $ 12 billion and US $ 12.4 billion on online shopping on Monday. Of those sales, US $ 782 million were made using BNPL services, such as Klarna and Affirm, which represents an increase of about 19 per cent from the previous year.
Although BNPL has been more and more popular over the past few years, its use is now being boosted by frugal consumers who want to avoid paying extra for credit card transactions in order to save money on fees and interest.
The holiday season was expected to be slower than in previous years by economists because of the financial strain that consumers are under from rising interest rates and persistent inflation. Nonetheless, preliminary data from Monday’s shopping spree indicates that although consumer finances have declined from their pre-pandemic levels, spending appears to have stayed stable.
On Black Friday, American consumers placed 29 per cent more orders with the buy-now, pay-later company Klarna.
According to a Quantum Metric research, average basket sizes for Black Friday orders decreased 32 per cent from the previous year, suggesting that consumers aren’t making as large of purchases this year.
Bharat Tex Special Report 2026 
