Australian apparel brand R.M.Williams has opened its global flagship store in Sydney. Located at 345 George Street in Sydney CBD, the store adds to the brand’s latest retail concept launched earlier this year, in partnership with Australian deign architects, ACRD, with stores in Perth, Adelaide and Brisbane. The new Sydney flagship is set across 460 square metres of space, and sells the brand’s entire range across fashion and accessories.
Key features of the store include a dedicated space for its now sister brand Akubra, which was recently bought out by R.M.Williams’ parent company Tattarang. The store also includes a second level, called the Homestead, housing a purpose-built digital showroom that can offer virtual boot fitting and personal shopping via video to customers across Australia.
Chief executive Paul Grosmann said the new store represents a new future for the home of R.M.Williams SAYING, “its an honour expand into a new flagship space on George Street, the same street that has hosted us since 1987.”
The company currently has sixty-six stores throughout Australia, 2 stores in New Zealand, 3 in USA and about 3 in UK as well.
