American rapper Pusha T has been named as Louis Vuitton’s newest brand ambassador.
Together, Pusha T and musician Pharrell Williams, who has been Vuitton’s creative director of menswear since last year, have collaborated on this project. Williams and Pusha T have been closely associated since the late 1990s.
“The maison and men’s creative director Pharrel are pleased to welcome the artist as the newest House Ambassador, beginning a new chapter of Louis Vuitton’s longstanding commitment to the musical arts,” Louis Vuitton said on Instagram.
Williams has drawn several celebrities to Louis Vuitton since joining the French design business. Last June, Pusha T was cast by Williams for his debut performance on the Pont Neuf bridge in Paris. Additionally, Pusha T walked the catwalk in Vuitton’s western-themed fall 2024 presentation in January and was a front-row visitor in the spring 2025 show held at the UNESCO headquarters last month.
Pusha T has joined the ranks of brand ambassadors at Louis Vuitton, which also includes athletes Victor Wembanyama and Carlos Alcaraz, as well as K-pop singers J-Hope from BTS, Felix of Stray Kids, BamBam and Jackson Wang of Got7.
