Forever 21 is notorious for releasing designer knockoff and it comes as little surprise to announce that Puma is next in line to ambush the American retailer for stealing three pieces from their Rihanna for Fenty x Puma collection. The ace sportswear retailer has called the collaboration with musical prodigy, Rihanna an extremely profitable and will leave no stone unturned to protect the same.
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According to the lawsuit, Puma is accusing Forever 21 of blatantly plagiarising three of its most popular pieces — the Fenty x Puma Creepers, Bow Slides and Fur Slides. The Fashion Law reports Puma’s claims stating, “In an attempt to ride the coattails of Puma’s substantial investment in and success with the Fenty Shoes, [Forever 21] is using the Fenty Trade Dress to offer for sale, distribute, market, and/or sell competing shoes that are confusingly similar to the Fenty Shoes.”
The sportswear giant also said that, “Seeking to trade on the substantial goodwill of Puma, Rihanna, and the Fenty Shoes, [Forever 21] has blatantly copied each of these shoes. Indeed, although the Bow Slide was only released this month, [Forever 21] is already offering copies of it on its website.”
Correspondingly, Puma has asked Forever 21 to eliminate the styles from stores and give them all profits made from the shoes. While Puma filed a similar lawsuit against Topshop for knocking off footwear that was deemed a little too Fenty-inspired; Forever 21 is no stranger to this blame game. The American retail giant has previously been on the receiving side of similar objections from the likes of Betsey Johnson and H&M, among plenty others.
