Puma, the German sportswear giant, has partnered with Goonj, an award-winning Indian non-profit organisation specialising in using urban surplus to trigger grassroots development work.
This collaboration will encourage and promote circular economy for which customers can contribute by dropping off any of their gently used apparels and footwear at Puma stores and on their e-portal, between 22 August and 10 September.
Collection boxes are being set up at over 360 exclusive Puma stores across the country or the consumers can choose to arrange for a pick up by submitting a simple request form on Puma.com.
For every contribution made in-store or online, the consumers will be gratified with Puma gift vouchers. At the end of the campaign, the collection will be consolidated and sent to Goonj’s Processing Centres where teams will be sorting, segregating, repairing and packing to prepare customised kits for specific local needs of people in different parts of the country.
The categories will range from Family Kits, School Kits and Rahat Disaster Relief Kit to Aaganwadi Kit, Labour Kit and Menstrual Dignity kits.
Abhishek Ganguly, Managing Director, Puma India, shares, “We are happy to partner with Goonj towards their efforts to uplift rural communities. This initiative gives us a great platform to collaborate with our consumers to crowdsource essentials like apparels and footwear. We will continue to actively be a part of the circular economy and encourage more people to make a conscious choice towards sustainable living.”
The kits prepared through this partnership will act as a mobilising and motivating tool to reward people in the remote rural villages for working on their own issues like building a bamboo bridge, digging a well, building community spaces, etc.
Anshu Gupta, Founder Director, Goonj, says, “This partnership with Puma, presents a great example of how different entities can collaborate to bring awareness on the development issues and how by creating such platforms, people from all across get a chance to participate. We hope the customers take this as an opportunity not for clearing old materials but for only giving what can be used – as more than giving, mindful giving matters. And at Goonj, recipient does not get it as a charity, but it is given in a very dignified manner.”