Following the establishment of its largest store in Southeast Asia in Malaysia, sportswear brand Puma has opened its first flagship location in Vietnam. The store sells a wide range of Puma clothing for both men and women and is situated in the Vincom Dong Khoi shopping mall in the heart of Ho Chi Minh City.
The launch is a component of Puma’s development strategy for Southeast Asia. Puma made its debut in Vietnam in the 2000s, and Maison is the only distributor of the brand there, with about 14 physical locations.
Blackpink’s Rose, a member of the K-pop girl band, was appointed as Puma’s global brand ambassador in June, joining Skepta, Rihanna, A$AP Rocky and Dua Lipa.
