PUMA India has signed a multi-year partnership agreement with NEB Sports Entertainment to become the official sportswear partner for two major events, namely the 8th Mumbai Half Marathon on 17th August and the 12th Wipro Bengaluru Marathon on 21st September. This event will mark a tremendous stride in supporting India’s vibrant running culture.
This strategic collaboration is considered to provide runners with a wide-ranging experience, from expert-led training sessions and sophisticated race-day apparel to continuing support after the finish line. It underlines PUMA’s commitment to being an important part of India’s fast-rising and increasingly lifestyle-driven running culture.
Karthik Balagopalan, Managing Director of PUMA India, said, “Running is transforming contemporary India physically, socially, and culturally. Our collaboration with NEB Sports reinforces PUMA’s deep-seated commitment to support this progress. With nearly 3 million registered runners nationwide, this collaboration offers a potent avenue to encourage both community engagement and athletic brilliance.”
PUMA’s NITRO performance shoe line has emerged as a torchbearer on the racing circuit, with over 50 per cent of finishers in foremost Indian races since October 2024. The brand’s running business is increasing at a quicker pace than its overall India business, presenting robust consumer demand and confidence.
Nagaraj Adiga, CMD of NEB Sports, said, “This partnership stands for a shared vision to create significant, all-encompassing, and eco-conscious race experiences. Collectively, we hope to inspire more people to share the love of running.”
