Leading sportswear brand Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola.
The agreement follows the launch of Puma first Manchester City product collection and underlines commitment of both parties to elevate the partnership beyond a traditional sports sponsorship model.
Pep will endorse Puma products on and off the pitch, as well as lending his technical expertise and knowledge to Puma Football, supporting the development of future apparel and footwear innovations.
Additionally, he will feature in brand campaigns and be positioned as an overall Puma brand ambassador.
“We are delighted to partner with Pep. First as a player and now as a manager, he has demonstrated immense footballing intelligence and work ethic, combined with a relentless drive for improvement and learning. Pep’s principles and passion for the game are perfectly aligned with our vision for Puma Football,” said Johan Adamsson, Director of Sports Marketing & Sports Licensing at Puma.
Following a 16 year playing career and managerial positions at FC Barcelona, FC Bayern Munich and his current role at Manchester City FC, Pep has won 41 major honours. As a top-flight manager, he has a 73.4 per cent win rate, playing an innovative and entertaining style of football.
Pep said, “I’m delighted to join the Puma brand. So much of my footballing philosophy and understanding of the game was learnt from Johan Cruyff, who was sponsored by Puma, and I am proud to follow in his footsteps. I demand the highest levels of performance and I am looking forward to helping shape the future of Puma Football to meet the demands of today’s game.”
