Pull&Bear, a young fashion company, has been awarded the Principal Partner of BFC NewGen, the identification programme that helps develop emerging talent, by the British Fashion Council (BFC).
With a mission to “champion creativity, fashion, and entrepreneurship,” Inditex-owned Pull&Bear will provide each NewGen designer with both direct financial support and mentorship.
In addition, it will “provide a platform for storytelling, through its new experiential vertical ‘Canvas for Creativity,'” and exchange expertise and resources with the designers.
For a period of 12 months at first, the international fashion brand will collaborate with the BFC “to support the very best emerging talent and build global, responsible fashion brands of the future.”
Oscar De Castro Pedrouzo, Global Communications Director for Pull&Bear, said, “Through our filter of ‘Canvas for Creativity’ we will make available our extensive resources to allow the designers to bring to life their creative vision by accessing our global network and community to tell their stories.”
BFC Chief Executive Caroline Rush added, “As we emerge from a fantastic year celebrating 30 years of the designer support initiative, we are looking for new and exciting ways to continue to support the pipeline of creative talent.”
