Psycho Bunny, the North American men’s apparel brand, has chosen Dubai as its first Middle East brick-and-mortar location. The new flagship store, situated in the Mall of the Emirates, marks a significant milestone in Psycho Bunny’s global expansion strategy.

To facilitate this expansion, Psycho Bunny has partnered with Majid Al Futtaim, a distributor with a presence across 16 countries in the Middle East, Africa, and Asia, possessing deep knowledge of the local retail market.

Kenny Minzberg, Chief Development Officer at Psycho Bunny, expressed his pride in this achievement, emphasising the brand’s remarkable growth trajectory. Dubai was a natural choice due to its appeal to both the local community and international markets, thanks to its luxurious tourism and unique allure.

Founded in 2005 by Robert Godley and Robert Goldman, Psycho Bunny is renowned for its signature Pima cotton polo shirts, produced in Peru. The brand offers a wide range of products, including outerwear, accessories, and apparel.