Prada group has partnered with Adobe spanning across its range of brands which include Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa, with the aim of increasing revenue and enabling real-time personalisation for customers across all retail channels.
Prada Group is all set to use Adobe’s real-time customer data platform and Adobe Journey optimiser to deliver personalised experience in real-time, using unified customer profiles. It plans to also explore Adobe Substance 3D a part of Adobe Creative Cloud, to create garment and accessory prototypes using physically accurate textiles.
This partnership reflects Prada Group’s focus on innovation and customer experience and Adobe’s commitment to expand its AI-driven cloud ventures.
“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” says Lorenzo Bertelli, Marketing Director and Head of CSR, Prada Group.
“This will ensure we are able to engage and connect with each customer in the right place, at the right time, and with the right content.”
“At the heart of Prada Group’s identity is a passion for innovation and a focus on the customer experience. The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalised customer experiences across in-store and digital worlds,” says Luc Dammann, President of EMEA, Adobe.
Bharat Tex Special Report 2026 
