D2C brand Prabhubhakti recently entered the offline retail market with the launch of its inaugural physical store in Ayodhya, Uttar Pradesh.
With its entry into offline retail, the brand aims to widen its customer base and deepen its engagement with customers. Earlier this year, Prabhubhakti had raised an undisclosed amount in seed funding from Prajay Advisors to diversify its product lineup, explore new markets, and strengthen its foothold in the D2C religious product sector.
Commenting on the launch, Samast Ahlawat and Raju Kumar, co-founders of Prabhubhakti in a statement said, “Opening our premier store in such a prestigious location is a milestone achievement for us at Prabhubhakti. The overwhelming response from our customers reaffirms our belief in the unique value proposition we offer. This is just the beginning, and we look forward to continuing this journey, bridging the gap between spirituality and modern lifestyle.”
Founded in 2021 by Samast Ahlawat and Raju Kumar, Prabhubhakti offers a range of spiritual items, including T-shirts, caps, and silver jewellery.
