Rapidly expanding American casual footwear brand HeyDude makes its UK market debut as part of a larger European development strategy, with a goal of reaching US $1 billion in annual global sales.
With partners like Schuh, Kurt Geiger, and Paul Byron in Ireland, the Crocs-owned brand—which presently boasts sales of US$ 950 million and is distributed in over 85 countries—launches through 191 UK retail doors in addition to launching a website tailored to each country.
Producing “the most insanely comfortable and lightweight shoes” for men, women, and children, the brand’s star styles include the Wally and the Wendy, “differentiated by their fitted elastic laces, removable foam insole and extremely lightweight outsole, making them incredibly versatile, easy on/off shoes – perfect for a variety of wearing occasions,” said the brand.
Kelly Cortina, Senior Vice-President and Global Chief Product and Merchandising Officer at HeyDude, said, “We know from internal data, once consumers try a pair, they will purchase an average four pairs for themselves. We are confident our brand will resonate with the UK audience, and that they will love our product’s ease and timeless style.”
