Pilar Batanero opens its first international store in Mexico

Spanish kidswear brand Pilar Batanero has recently launched its first-ever international store in Merida, the capital city of the Mexican state of Yucatán. Founded in 1997, Pilar Batanero specializes in designing, production, distribution and sales of fashion clothing for children up to the age of 14 years. The newly opened store is in sync with its expansion strategy for 2014, of opening and consolidating a single-brand franchise network both nationally and internationally.