US’ leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, and accessories, Perry Ellis International has entered into a license agreement with Wolf Company S.A. de C.V. for men’s apparel and accessories under the Cubavera trademark in Mexico. The collection will be available in department and specialty stores, and is planned to launch in Fall 2017.
Cubavera represents the joy, vibrancy, and colour of Cuba’s unique flavour of Latin culture that inspires and fascinates. Its heritage comes from the guayabera, an elegant casual tropical linen shirt. Cubavera transformed this symbol of Cuban ingenuity into a collection of men’s apparel and accessories with authentic Latin roots and broad consumer appeal.
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“We are enthusiastic about working with Wolf Company. This collaboration is consistent with our initiatives to expand the Cubavera brand and we look forward to marketing the brand to a new and expanded generation of consumers in Mexico,” commented George Feldenkreis, Executive Chairman of Perry Ellis International.
