In order to keep up the charm of brick and mortar stores, denim wear brand Pepe Jeans London launched two new concepts to enhance customer experience, called Custom Studio and Magic Mirror. Custom Studio will allow the customers to customize their denims by choosing the colour, fastenings, and the kind of print they want. This service will be offered only at selected stores and a denim expert will be available for advice and consultation. Magic Mirror will be a virtual shopping service which will allow the customer to take multiple images of the products tried by them and then compare the looks on a screen, and also use social media platforms to get instant feedback. This concept will be launched at 4 store initially.
