Apparel brand Pantaloons has launched a new plus size clothing line for women named ‘Honey Curvytude’. The line offers fusion-style clothing in a wider range of sizes to engage plus-size shoppers.
‘Every angle of you, every curve of your body deserves to be celebrated and flaunted, just the way you like it,’ announced Pantaloons on Facebook. ‘Introducing Honey Curvytude by Pantaloons, a range of plus size clothing to make every woman freely indulge in fashionable styles that make them feel confident in their skin. Explore the all new collection only at a Pantaloons store.
‘Inked in Ikat,’ Honey Curvytude’s debut collection, honours traditional Ikat weaving by showcasing them prominently on flowy, fusion-style gowns. In order to provide wardrobe options for the workplace, weekends and smart casual events, the collection has introduced a variety of western wear styles, including babydoll dresses, ruffled blouses and fitted trousers.
Pantaloons sells goods nationwide through both its brick-and-mortar locations and its direct-to-consumer e-commerce site. In an effort to cater to Gen Z consumers, the company opened its first-ever ‘Pantaloons On Loop’ store in November of last year in Bengaluru’s JP Nagar neighbourhood. The store houses over 50 brands and incorporates technology into the shopping experience.
