After months of lockdown, Pacific Mall, Dehradun has finally reopened for consumers with strict SOPs and guidelines for a safe shopping experience.
In order to lure more consumers back to the mall, brands and retail stores, in full consonance of mall authorities’ efforts and the consumer sentiments right now, have rolled out great offers for the visitors.
International brands like adidas, Nike, Tommy Hilfiger, Calvin Klein, Only, Marks & Spencer, USPA, Arrow and Louis Philippe are flashing attractive offers and discounts up to 50 per cent as also free products on a minimum shopping amount, in order to bring the consumers back to their retail stores.
Some of the offers include Buy 1@ 25% off and 2@ 40% off at Nike, Flat 40% off at Puma, Flat 40% and on 2@ 50% off at Reebok, 40% off on 2 garments at Levis, 5@50% off at Jack & Jones.
The shopping centre is taking daily temperatures of the shoppers and staffers and every individual inside the mall is asked to wear masks.
Some of the additional preventive measures taken by the mall authorities include contactless sanitisers installed at entry points, disinfection of common touch points time to time, controlled customer entry at mall and each store, immersive disinfection of air conditioning and fresh air system, social distancing norms on floors, inside elevators and on escalators, alternate seating arrangements in all food & beverage outlets, etc.
Mall authorities have also asked retailers as well as other management personnel to keep a check on guidelines being followed.
Also, educational messages through online and offline platforms on COVID-19 by use of two characters Harry and Jazz – Live size cutouts, social media animations, etc. – are being carried out.
Pacific Mall has also teamed up with a hospital for training and support.
Besides, the retail stores and food counters are encouraging cashless payment methods; plexi glasses are also installed at the checkout/payment terminals in order to avoid direct contact between customers and staff.
Abhishek Bansal, Executive Director, Pacific Group, said “We are thankful to Government for granting us the permission to reopen, and to brands for collaborating with us in terms of safety guidelines. We have tried our best in creating a safe haven for shopping and will continue to revise our standards as per visitors’ feedback and official guidelines.”
He added “Business in malls is at 20-30 per cent of sales registered in the same period a year ago. Recovery is expected to come around soon, as retailing in India is likely to get acceleration during the festive months.”
