
Currently based in Italy, outerwear brand Tatras has recently launched its global e-commerce website, which is available in English, Italian, Chinese and Japanese, to attract online shoppers/buyers and increase its sales.
E-commerce vertical will offer Tatras’ complete collection of outerwear and lifestyle apparels. However, the outerwear brand is yet to make capsule collections available on the site. Items that are currently available on the website include men’s Perugia coat and women’s Venda coat.
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Founded in Japan in 2006 and later began distribution in the Italian market, the company opened a showroom in Milan in 2009 to maintain an international presence. Over the years, the brand launched collaborations with fashion designers like Robert Geller, Eley Kishimoto and Kevin James Morley, and it currently operates two stores in Japan in Tokyo and Osaka.