Freemans, which is owned by Germany’s Otto Group, has now added German fashion value brand Bonprix to its portfolio.
The range of clothes on Freemans includes everything from lingerie to outerwear – with wide size options.
While sizes range from 6 to 32, retail prices range from £4.99 for bikini bottoms to £139.99 for a suede biker jacket.
The move to include Bonprix as a part of Freeman is being seen as a part to further grow the latter.
Further on the same, Richard Cristofoli, Chief Customer Officer, Freemans, averred “The introduction of Bonprix is a further illustration of the evolution of Freemans. We believe that right now there is a huge opportunity for a digitally based great value fashion brand.”
Addition of Bonprix, Richard believes, perfectly complements the wider Freemans offer.
Here it is important to mention that ever since Freemans relaunched itself last year as a digital department store, it has added several brands to its portfolio, which include Miss Selfridge, Quiz, Dorothy Perkins, Radley and Seasalt.
Bonprix, which is one of Germany’s top 10 bestselling brands, operates in 30 countries across Europe, Russia, North America and South America. It is known for its weekend jeans, cosy flannel pyjamas and party dresses.
