Nykaa announced the expansion of its acclaimed ‘Hidden Gems’ segment, designed to showcase and elevate burgeoning desi brands to a wider audience.
Through this expansion, Nykaa seeks to provide a dynamic platform for desi brands to connect with a global clientele, ensuring their stories, values, and craftsmanship reach discerning consumers worldwide.
The Cai Store, House of Fett, Seeaash, Gulaabo, Zariin, House of Vian, The Summer House, Ete, and The Leather Garden are some of the many brands listed under its Hidden Gems category.
Nykaa Fashion’s CEO Adwaita Nayar commented, ‘There is an incredible bunch of designers and talent all over the country who are building amazing new trends and designs and often not getting discovered because they don’t have the right platform.’
As Nykaa further enriches its product offerings and cultivates a community of beauty enthusiasts, this expansion reinforces the brand’s commitment to empowering local talent, embracing diversity, and propelling the ‘Made in India’ movement to new heights.
