Nudea launches ‘Secret Set’ concept as way to move unsold stock

Nudea, the UK-based lingerie company has launched an innovative way to sell unsold stock. The environmentally conscious business has begun its “Secret Set” sale, which it describes as “an innovative way to sell through slower selling sizes and styles.”

Additionally, the sales approach has the advantage of “assisting both new and returning customers shop for lingerie where the variety of styles can be overwhelming.”

The Secret Set approach, which Nudea called “innovative,” sends customers a “surprise box” containing three bras or three briefs in their size after they provide Nudea their size. The idea plays into the rising popularity of mystery boxes in recent years.

“It makes bra shopping easy by taking the pain out of choosing which bras or briefs and, of course, who doesn’t love a surprise,” the company said.

Nudea’s CEO and founder, Priya Downes, noted that “forecasting demand for a business that stocks over 40 different bra sizes “is invariably tricky”.