Sustainable womenswear label Ninety Percent has opened its first London pop-up shop at Harrods.
The pop-up, which is housed on Harrods’ fourth level, features the brand’s autumn/winter 2023 collection, which includes dresses, outerwear, and tailored clothing, as well as a number of exclusive designs that are only offered at the upscale department store.
The collection, which is the third from creative director Elliot Atkinson for the ethical clothing line, is meant to give women a varied wardrobe full of girly dresses and soft fitted pieces. The pop-up will run until 18th September.
Ninety Percent is a profit-sharing responsible fashion label founded in London in 2018 by Para Hamilton and Shafiq Hassan.
