Beginning 2015 on a positive note, NIKE, the American sports retailer reported a surge of 15 per cent in its revenues for the first quarter that ended on August 31, 2014. Benefitting from the gross margin expansion, lower tax rates and lower average share count, the diluted earnings per share went up by 27 per cent to touch US $ 1.09. The inventories on the other hand showed a growth of 14 per cent. The Q1 report also stated that after accommodating the currency changes globally, orders are projected to grow by 11 per cent. “We will continue to connect to our customers and roll out innovative global portfolios to keep up the good work,” stated Mark Parker, President and CEO, NIKE Inc.