With all the top players in the apparel sector opting for e-commerce marketplace, the US-based sportswear giant Nike has introduced its own unique way to attract customers.
The American athleisure brand is calling it ‘the ultimate shopping companion’, which is a big part of the company’s response to the significant transition to online shopping.
The sportswear behemoth recently launched new features on its signature Nike+ app crafted to enhance the shopping experience. The features are operational at the brand’s Portland store and three other locations in the Los Angeles region.
Michelle Warvel, Senior Director, Nike Stores Experience elucidated on the development that the brand’s objective is to improve the connection between digital and physical by bringing them together.
Notably, the new feature allows a customer to scan the product they like in the store, on their phones, through the Nike’s app. A salesperson will then bring the product to the customer that saves timeenabling them to check for other color variants.
Furthermore, the new features in the app allow the customers to reserve products before arriving at the store. While, another feature provides the ability to push special offers (could be a coupon of 10 per cent off), which the sportswear retailer calls “unlocks,” to consumers.
Nike is also targeting to launch two additional features this fall when it opens a new flagship store in New York. The features will include instant checkout, allowing the customers to check out on their own. Additionally, another upcoming feature, Shop the Look, will allow the shopper to buy the whole outfit by scanning a barcode next to any mannequin.
