American fashion designer Nicole Miller has inked a licensing agreement with The Moret Group, which owns over 20 sportswear brands. The collaboration will enable the designer’s namesake label in venturing into the sportswear market.
Moret is also a part of fashion retail collaborations with activewear brands like Skechers, Jockey and Paul Frank. Under the partnership, Moret will help Miller in designing, distribution, and retail marketing of the collection.
The first instalment under the association will be a Spring/Summer 2018 collection, which comprises a wide variety of pieces ranging from outerwear, soft knits to feminine daywear pieces.
The sportswear line will take design cues from Miller’s romantic aesthetics where she has used details like applique, heritage floral motifs and gentle silhouettes. The collection will be sold under her pre-existing ‘Nicole Miller New York’ brand at stores across the US.
“Sportswear is a fast-growing part of our business at the Artelier level. We’ve had a lot of success with dresses in our Nicole Miller New York diffusion label, so adding sportswear is the perfect next step for that line. The price point also helps us get in touch with a younger audience that wants to step into the Nicole Miller world,” said Miller.
The official release of Miller’s maiden activewear line is expected next month. The sportswear line will retail in the price bracket of US $ 80 to US $ 100 for blouses, and US $ 130 to US $ 150 for outerwear.
